Logo for the organization, DTCo Studio

Your In-House Growth Team

The agency that launched and scaled ARMRA and Brunt Workwear.

DTCo takes over digital acquisition by owning Growth Strategy, Performance Operations (Media Buying & Content Creation) and Analytics.

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Who We Work With

Case Studies

Case Study: ARMRA

Needing to recalibrate their business after an out-of-stock streak, ARMRA needed to scale and expand their audience.

We built a strategy focusing on the unique benefits of colostrum.

We took learnings from their initial approach and developed a strategy to educate consumers about colostrum while simultaneously testing different messaging and value props that would most resonate with consumers.

The results

25x

Increase

ARR YoY

&

50%

Reduction

CAC

Case Study: Brunt

DTCo partnered with Brunt for the business launching in September 2020, crafting a simple and comprehensive GTM strategy while unlocking what separated Brunt from the rest.

Our thought process was to leverage the brand’s relatability and position Brunt thought a personal platform to reach new consumers.

DTCo strategized that marketing from Eric’s personal Facebook page would cut through the noise of a highly-competitive market.

The results

559%

Increase

Meta Spend

&

30%

Reduction

CAC YoY

Case Study: Curology

DTCo partnered with Curology to profitable scale Meta, Google, YouTube and TikTok while optimizing opex.


Strategy:
Consolidate account structure and minimize account management to make room for Curology’s best-in-class creative program.

The results

300%

Increase

Paid Spend

&

30%

Reduction

CAC

Case Study: Iota

DTCo partnered with Iota to expeditiously scale up total revenue without sacrificing profitability.


Strategy:
Introduce product bundles to increase AOV and expand diversity of creative content to scale ad spend while maintaining bROAS.

The results

720%

Increase

Total Revenue

&

0%

Decrease

bROAS

Case Study: Luminess

DTCo partnered with Luminess to transition the business from a classic TV business to be digitally native.


Strategy:
Launch “Try Before You Buy” offer, and scale creative production with a content strategy that specific use cases for unique audiences.

The results

500%

Increase

Digital Spend

&

54%

Reduction

CAC

Case Study: Paka

After working with DTCo to grow total revenue 73% in 2023, PAKA tasked DTCo to continue scaling revenue while also improving efficiency of media spend.


Strategy:
Increase creative variation with static and video lifestyle, branded, and UGC content while segmenting Advantage + Shopping Campaigns between formats.

The results

20%

Increase

Total Revenue

&

32%

Increase

bROAS

Case Study: Slate

DTCo partnered with Slate Milk to drive predictable and sustainable growth on their D2C channel to capitalize on the already significant amount of organic growth.


Strategy:
Shift towards a subscription first funnel while maintaining current CAC efficiencies.

The results

50%

Increase

Monthly Spend

&

27%

Decrease

CAC

What Our Clients Are Saying

  • “We launched with DTCo and they've killed it ever since.”
    Eric Girouard Founder & CEO at BRUNT

    Eric Girouard

    Founder & CEO at BRUNT

  • “We’re impressed by the team’s
performance and growth skills.
We trust them as a partner.”
    Eugenia Kovalenko VP of Growth at Curology

    Eugenia Kovalenko

    VP, Growth at Curology

  • "DTCo has fundamentally changed the way that Pvolve thinks about and approaches creative. Innovative and unique ideas that remain on brand. Constantly churning out content. I am grateful for their creative partnership."
    Image of Ellyn Stastny

    Ellyn Stastny

    Dir, Growth, Ecommerce & CRM